The Seventies
The Great Shift in American culture, Society, and Politics
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- $19.99
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- $19.99
Publisher Description
Most of us think of the 1970s as an "in-between" decade, the uninspiring years that happened to fall between the excitement of the 1960s and the Reagan Revolution. A kitschy period summed up as the "Me Decade," it was the time of Watergate and the end of Vietnam, of malaise and gas lines, but of nothing revolutionary, nothing with long-lasting significance.
In the first full history of the period, Bruce Schulman, a rising young cultural and political historian, sweeps away misconception after misconception about the 1970s. In a fast-paced, wide-ranging, and brilliant reexamination of the decade's politics, culture, and social and religious upheaval, he argues that the Seventies were one of the most important of the postwar twentieth-century decades. The Seventies witnessed a profound shift in the balance of power in American politics, economics, and culture, all driven by the vast growth of the Sunbelt. Country music, a southern silent majority, a boom in "enthusiastic" religion, and southern California New Age movements were just a few of the products of the new demographics. Others were even more profound: among them, public life as we knew it died a swift death.
The Seventies offers a masterly reconstruction of high and low culture, of public events and private lives, of Jonathan Livingston Seagull, Evel Knievel, est, Nixon, Carter, and Reagan. From The Godfather and Network to the Ramones and Jimmy Buffett; from Billie jean King and Bobby Riggs to Phyllis Schlafly and NOW; from Proposition 13 to the Energy Crisis; here are all the names, faces, and movements that once filled our airwaves, and now live again. The Seventies is powerfully argued, compulsively readable, and deeply provocative.
PUBLISHERS WEEKLY
During the era that Jonathan Livingston Seagull was soaring high on self-help platitudes, the Village People were bringing a campy sensibility to the discos, and "Ms." was replacing older forms of female address, the United States, according to Schulman, was undergoing some of the most drastic and profound changes in its history. A professor of history and director of American Studies at Boston University, Schulman has fashioned a sprightly, neatly detailed and enlightening history of a period that many historians have written off as an uneventful time. While Saturday Night Live embodied the "contempt for authority" that was prevalent during the period, it was, he says, also part of a culture that "reinvented America" in ways that were deeply progressive and political. From social movements like feminism, gay liberation and the "gray panthers," to the emergence of Jimmy Carter and the politics of the sunbelt, to the startling notion of "diversity" "the prospect of unlike, unassimilable groups as a good to be valued" the 1970s altered basic concepts about the individual, race, economics, politics and society. This book's power comes from its ability to capture both the myriad contradictions as well as the cultural and political syncopations of the time. Schulman's breadth of examples from popular and political culture and his ability to use them to illuminate one another make for astute analysis as well as colorful social history. Far more historically accurate, nuanced and judicious than David Frum's How We Got Here: The 70's (2000), this is an important contribution to modern American social history and the literature of popular culture.
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