Going Negative
How Political Advertisements Shrink & Polarize the Electorate
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- $20.99
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- $20.99
Publisher Description
Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.
GENRE
Politics & Current Events
RELEASED
2010
May 8
LANGUAGE
EN
English
LENGTH
258
Pages
PUBLISHER
Simon & Schuster
SELLER
OpenRoad Integrated Media, LLC
SIZE
7.9
MB