Branding Your Practice

Are you looking to brand your health or wellness practice?

Then you’ve found the right book!

Between these covers, you’ll find the information you need to understand what branding is, why you need to take control of your practice’s brand, AND – most importantly – the steps on how to do it.


That’s right. I’m pulling back the curtain, & giving you the recipe to my secret sauce! Here’s a peek at what you’ll find inside:


Part 1: Branding Benefits and Investment


Understand what you are undertaking when you set about actively branding your practice and why you need to do it.

Part 2: Foundations of Branding


Develop an understanding of what branding is, all of the various parts, and how they contribute and intertwine with each other.


Part 3: Creating Your Brand


Get into the nitty-gritty of building your brand with direct questions that will have you setting benchmarks, defining standards, and determining your brand’s look, feel, and tone.


Part 4: Internal Branding & Culture


Look inside your practice at how you communicate with your staff and how your staff communicates with patients. Learn how to create a culture that promotes your brand inside the practice.

Part 5: Social & Reputation Management


How does the outside world see your practice & your brand? Learn about the touch points you have control over and how to optimize them for positive brand interactions. Explore social media and its role in reputation management.


Part 6: References & Resources


You’ll find all the tools, worksheets, and websites referenced throughout the book. It is a great toolkit for while you’re initially working on your brand and for the ongoing process of managing it.