Why We Buy Why We Buy

Why We Buy

The Science Of Shopping

    • 4.1 • 26 Ratings
    • $15.99
    • $15.99

Publisher Description

Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.

This enlightening edition includes new information on:

-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

-A guided tour of the most innovative stores, malls and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.

GENRE
Business & Personal Finance
RELEASED
2000
June 2
LANGUAGE
EN
English
LENGTH
256
Pages
PUBLISHER
Simon & Schuster
SELLER
Simon & Schuster Digital Sales LLC
SIZE
923.2
KB

Customer Reviews

ARERiver ,

Love it until the end

L

Daniel Shari ,

Store changing!

As a small business owner, I was able to take the information in the book and put it to work for me. Time after time I would come to work the next day and make changes based on what I had learned from my most recent read. I will use this as a reference manual time and again!

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