Primary Greatness
The 12 Levers of Success
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5.0 • 1 Rating
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- $13.99
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- $13.99
Publisher Description
“With his trademark clarity, Covey emphasizes the importance of integrity and intrinsic rewards. Primary Greatness is an ideal book for anyone looking for guidance in how to live a truly successful, worthwhile life of service.”—Daniel H. Pink, New York Times bestselling author of Drive: The Surprising Truth About What Motivates Us and When: The Scientific Secrets of Perfect Timing
For fans of Principles, Grit, and The Power of Habit, Primary Greatness outlines the twelve levers of success—a set of principles for achieving a happy and fulfilling life.
Many of us are hurting. We have chronic problems, dissatisfactions, and disappointments. We feel overwhelmed by burdens we carry. The idea of living a “great life” can seem like a distant dream.
Stephen R. Covey—the late, legendary author of The 7 Habits of Highly Effective People—believed there were only two ways to experience life: primary greatness or secondary greatness. Through his books and speaking, he taught that the intrinsic rewards of primary greatness—integrity, responsibility, and contribution—far outweighed the extrinsic rewards of secondary greatness: money, popularity, and the self-absorbed, pleasure-ridden life that some people consider “success.”
In this posthumous work, Covey lays out clearly the 12 levers of success that will lead to a life of primary greatness: Integrity, Contribution, Priority, Sacrifice, Service, Responsibility, Loyalty, Reciprocity, Diversity, Learning, Teaching, and Renewal. For the first time, Covey defines each of these 12 qualities and how they can be leveraged in your daily life to lead you to both professional success and personal happiness. Featuring his trademarked wisdom that has inspired countless readers and leaders, Primary Greatness once again delivers classic Covey advice in a concise and reader-friendly way.
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PUBLISHERS WEEKLY
The late Covey (The 7 Habits of Highly Effective People) was both a successful business book author and an astute observer of the human condition. As outlined in this posthumously published work, his research and work with people from around the globe led Covey to conclude that true success lies in moving from a life limited by external trappings to a life of peace, wisdom, and satisfaction what he called primary greatness. The insightful essays included here, many written while Covey was formulating his famous seven habits, explore "levers of success" such as integrity, contribution, sacrifice, and service. The essays delve deep into these principles to help readers incorporate them into their daily lives. From loyalty and reciprocity to renewal and diversity, these are the character-defining traits without which Covey believes no one can truly succeed. Inspirational and motivating, Covey's words resonate, whether he is pondering the concept of fairness or extolling the value of a love of learning and the search for wisdom. Covey's legions of fans around the world will flock to this slim but influential collection about the greatness dormant inside all of us.
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