The Email Revolution
Unleashing the Power to Connect
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- $15.99
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- $15.99
Publisher Description
In 1978, fourteen-year-old technology prodigy V. A. Shiva Ayyadurai invented email. From there, he would go on to manage email for the Clinton administration and create email-sorting software that would be used by some of the largest companies in the world, including Nike, AT&T, Toyota, and JC Penny. He discovered that incoming emails offered countless opportunities to mine data and solidify relationships with citizens and customers—opportunities of which organizations everywhere were failing to take advantage.
Through a series of case studies, this fascinating book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways. From facilitating more effective and courteous customer service to mining useful information about their clients, from averting disaster by catching product defects early to understanding and managing their public image, companies will discover new and innovative uses for the contents of their inboxes.
Don’t miss another opportunity to connect with your clients. Let one of the great innovators of our time show you how to transform your info@ email account into a goldmine.
PUBLISHERS WEEKLY
MIT systems scientist, technologist, and entrepreneur Ayyadurai boldly claims to have invented the world's first e-mail system as a 14-year-old tech prodigy in 1978, though this claim, despite being emblazoned on the book's cover, hasn't been met with universal consensus. Although various forms of e-mail date back to the 1960s, widespread public use took off in the 1990s. A generation later, the author feels common practice often falls far short of the technology's potential. After covering his own version of the history of e-mail, Ayyadurai (who has created software for companies such as Nike and Procter & Gamble) moves on to more general topics, providing examples of how some organizations in the private and public worlds have wielded the technology skillfully while others have fumbled. The author discusses e-mail's unique strengths and provides wide-ranging advice for people seeking to improve their e-mail skills. Cynics may find this book to be a mix of the dubious and obvious. 40 b&w illus.
