Market Segmentation Analysis
Sara Dolnicar, Bettina Grün & Friedrich Leisch
The Nature of Purchasing
Florian Schupp & Heiko Wöhner
Marketing Renewable Energy
Carsten Herbes & Christian Friege
The Hidden Rules of Successful Negotiation and Communication
Marc O. Opresnik
Breaking Barriers with Open Innovation in Germany
Marc Vathauer
The Timeless Principles of Successful Business Strategy
Eric Viardot
ESG Strategies and Financial Markets
Jianrong Wang
Adaptive IT Service Tendering
Gerhard Köhler, Werner Roth & Achim Schmidtmann
Decoding the Market
Shuai Chen
The Agile Enterprise
Klaus Kühnel