Navigating the Digital Frontier: Harnessing Emerging Technologies for Business ‎Success

This book explores the transformative impact of advanced technologies on the development of innovative business models, with a focus on how AI, blockchain, and the Internet of Things are shaping the future of business. It invites contributions that offer clear managerial or policy insights relevant to professionals across industries. Submissions employing diverse methodologies—including theoretical, conceptual, empirical, and multimethod studies—are encouraged to deepen our understanding of the intersection between technology and business model innovation. The high-quality case studies, comprehensive literature reviews, systematic meta-analyses, and interdisciplinary research presented at ICBT 2025 in Edinburgh are included in the book. The book advances theoretical knowledge, provide robust empirical analyses, and deliver actionable policy recommendations for fostering Business Model Innovation (BMI) through smart technologies.