Political Psychology: A Social Psychology, Cognitive Psychology and Community Psychology Guide to Politics

When people go to the ballot box, they vote, but why? What drives their voting choice? Why do some people, but not others, vote at all? Why are some political campaigns effective and others are not?

Political psychology researchers study these fascinating questions that have profound real-world impacts. 

Renowned and infamous author Connor Whiteley, international bestseller of over 70 psychology books, takes readers on an intriguing journey exploring the political psychology behind our voting behaviour. 

By the end of this engaging book, you'll understand:

·       What is political psychology?

·       How do our emotions drive voting choice?

·       How does our social identity impact voting?

·       What makes an effective political campaign?

·       And so much more.

An easy-to-understand book that's perfect for anyone interested in learning the psychology behind politics, voting and more.