The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You

The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You

    • USD 9.99
    • USD 9.99

Descripción editorial

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

GÉNERO
Negocios y finanzas personales
PUBLICADO
2019
4 de febrero
IDIOMA
EN
Inglés
EXTENSIÓN
123
Páginas
EDITORIAL
Rob Fitzpatrick
VENTAS
Draft2Digital, LLC
TAMAÑO
120.7
KB

Más libros de Rob Fitzpatrick

El Mom Test: Cómo Mantener Conversaciones con tus Clientes y Validar tu Idea de Negocio Cuando Todos te Mienten El Mom Test: Cómo Mantener Conversaciones con tus Clientes y Validar tu Idea de Negocio Cuando Todos te Mienten
2019
De Mom Test: Hoe je Met Klanten Moet Praten om te Leren of je Bedrijf Een Goed Idee is, Terwijl Iedereen Tegen je Liegt. De Mom Test: Hoe je Met Klanten Moet Praten om te Leren of je Bedrijf Een Goed Idee is, Terwijl Iedereen Tegen je Liegt.
2020
Testul Mamei: Cum să discuţi cu clienţii şi să-ţi dai seama dacă afacerea ta este o idee bună, atunci când toată lumea te minte Testul Mamei: Cum să discuţi cu clienţii şi să-ţi dai seama dacă afacerea ta este o idee bună, atunci când toată lumea te minte
2020
Hur Prata Med Kunder För Att Ta Reda På Om Din Affärsidé Håller, När Alla Ljuger För Dig?: The Mom Test Och Andra Verktyg För Kundutveckling Hur Prata Med Kunder För Att Ta Reda På Om Din Affärsidé Håller, När Alla Ljuger För Dig?: The Mom Test Och Andra Verktyg För Kundutveckling
2019
O Teste da Mãe: Como Conversar com Clientes e Descobrir se sua ideia é boa, Mesmo com Todos Mentindo para Você O Teste da Mãe: Como Conversar com Clientes e Descobrir se sua ideia é boa, Mesmo com Todos Mentindo para Você
2019
Le Mom Test: Comment Parler Avec les Clients et Apprendre si Votre Idée d'Entreprise est Bonne, Quand Tout le Monde Vous Ment Le Mom Test: Comment Parler Avec les Clients et Apprendre si Votre Idée d'Entreprise est Bonne, Quand Tout le Monde Vous Ment
2019

Otros clientes también compraron

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
2019
Continuous Discovery Habits Continuous Discovery Habits
2021
INSPIRED INSPIRED
2017
Hooked Hooked
2014
Traction Traction
2015
7 Powers 7 Powers
2017