Tiny Habits
The Small Changes That Change Everything
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- USD 12.99
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- USD 12.99
Descripción editorial
Improving your life is much easier than you think. Whether it’s losing weight, sleeping more, or restoring your work/life balance – the secret is to start small.
For years, we’ve been told that being more healthy and productive is a matter of willpower: that we should follow the latest fad and make constant changes to our lifestyles. But whether in our diets, fitness plans or jobs, radical overhauls never work. Instead we should start with quick wins — and embed new, tiny habits into our everyday routines.
The world expert on this is Silicon Valley legend BJ Fogg, pioneering research psychologist and founder of the iconic Behaviour Design Lab at Stanford. Now anyone can use his science-based approach to make changes that are simple to achieve and sticky enough to last.
In the hugely anticipated Tiny Habits, BJ Fogg shows us how to change our lives for the better, one tiny habit at a time. Based on twenty years research and his experience coaching over 40,000 people, it cracks the code of habit formation. Focus on what is easy to change, not what is hard; focus on what you want to do, not what you should do. At the heart of this is a startling truth — that creating happier, healthier lives can be easy, and surprisingly fun.
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Fogg (Persuasive Technology), founder and director of the Behavior Design Lab at Stanford University, shares his myth-breaking and persuasive research on habits and human behavior. As a behavioral scientist, he writes, he spent years consulting with companies to create products to help employees and customers live happier, more fulfilled lives. However, after experiencing burnout, Fogg realized he needed to concentrate on developing his own healthy habits. Using his success with weight loss, drastically improved physical fitness, and better productivity, he developed the Fogg Behavior Model, which is built on motivation, simplification, and the correlation between emotion and habit, and summed up as "behavior happens when motivation and ability and prompt converge at the same time." He recommends six steps: clarify the aspiration, explore behavior options, match with specific behaviors, start tiny, find a good prompt, and celebrate successes. For instance, when going through a period of depression, Fogg struggled to maintain a morning routine, so he concentrated on "tiny habits" by setting an intention of brushing his teeth, then flossing, and declaring this a "Victory!" to start the day. This simple routine helped to gradually lift him from depression. Balancing useful practices (including many charts, tables, and graphs) with his own story of personal transformation, Fogg's convincing method will help any reader reconfigure their habits.
