David A. Aaker

Bücher

Brand Portfolio Strategy Brand Portfolio Strategy
Brand Portfolio Strategy
2009
Building Strong Brands Building Strong Brands
Building Strong Brands
2011
Managing Brand Equity Managing Brand Equity
Managing Brand Equity
2009
Brand Leadership Brand Leadership
Brand Leadership
2009
Branding 20 principi per il successo Branding 20 principi per il successo
Branding 20 principi per il successo
2014
Brand Equity & Advertising Brand Equity & Advertising
Brand Equity & Advertising
2013

Hörbücher

Brand Relevance : Making Competitors Irrelevant Brand Relevance : Making Competitors Irrelevant
Brand Relevance : Making Competitors Irrelevant
2020