Philip Kotler Bücher

Marketing 3.0 Marketing 3.0
Marketing 3.0
2010
Marketing 4.0 Marketing 4.0
Marketing 4.0
2017
Kotler on Marketing Kotler on Marketing
Kotler on Marketing
1999
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
2013
Marketing 4.0 Marketing 4.0
Marketing 4.0
2016
Marketing 5.0 Marketing 5.0
Marketing 5.0
2021
Marketing 5.0 Marketing 5.0
Marketing 5.0
2021
HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads) HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
2017
B2B Brand Management B2B Brand Management
B2B Brand Management
2006
Marketing 6.0 Marketing 6.0
Marketing 6.0
2024
Marketing Management, Global Edition Marketing Management, Global Edition
Marketing Management, Global Edition
2019
Confronting Capitalism Confronting Capitalism
Confronting Capitalism
2015
Strategic Marketing For Health Care Organizations Strategic Marketing For Health Care Organizations
Strategic Marketing For Health Care Organizations
2011
Marketing 6.0 Marketing 6.0
Marketing 6.0
2025
B2B Brand Management B2B Brand Management
B2B Brand Management
2025