Renée Mauborgne

Blue Ocean Shift

Blue Ocean Shift

Blue Ocean Shift

A estratégia do oceano azul

A transição para o oceano azul

HBR's 10 Must Reads for HR Leaders Collection (5 Books)

Blue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Shift

Océano azul, océano rojo (Harvard Business Review)

HBR's 10 Must Reads on Strategy for Healthcare : (featuring articles by Michael E. Porter and Thomas H. Lee, MD) (HBR 10 Must Reads)

Creatività Oceano blu: Innovare e crescere senza smantellare industrie, aziende e posti di lavoro

The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader : The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne