Amplify
How to Use the Power of Connection to Engage, Take Action, and Build a Better World
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- 10,99 €
Publisher Description
NATIONAL BESTSELLER • A blueprint for boosting your activism and building support for the causes you care about, featuring fan-building tactics from the music industry and the voices of today’s most passionate change-makers
“This book shines a light on a wealth of new strategies to help reach people in ways that are both authentic and resonant.”—John Kerry
From stadium acts to indie singer-songwriters, musicians have pioneered ways of sparking passion, building awareness, and catalyzing engagement. Now imagine if social movements—from the fight to protect the planet to campaigns promoting global health or LGBTQIA+ rights—had the same fervent support as your favorite artists.
Adam Met, climate advocate, educator, and member of the multiplatinum band AJR, gained firsthand experience growing an audience from the ground up as the band progressed from playing in living rooms to selling out arenas. With award-winning journalist Heather Landy, Met shows how to apply fan-building strategies to social movements in exciting, inventive ways. Amplify is a playbook for developing passionate supporters (i.e., fans) utilizing the art and science of engagement, collaboration, and authentic connection, with tactics that will inspire people to carry your message to the world and spur others to act.
Amplify’s innovative tool kit will help you find your voice and maximize your impact in the world of social progress to create the change you want to see.
This movement-building manifesto includes cutting-edge research and strategies from today’s most effective organizers, engagers, and thinkers, including extensive interviews with
• Adam Grant (Wharton professor) on embracing disagreement within a movement
• Christiana Figueres (Paris Climate Agreement architect) on finding a path to solutions
• Andrew Yang (former U.S. presidential candidate) on becoming the front person for your ideas
• David Hogg (March for Our Lives co-founder) on the challenges of building a youth-led movement
• Chi Ossé (youngest-ever NYC council member) on working outside the box but within the system
• Sue Doster (NYC Pride co-chair) on keeping movements nimble and relevant
• Glenn Beck (conservative commentator) on finding common ground
• Jim Gaffigan (comedian) on setting and achieving goals
• Bill Nye (scientist and entertainer) on communication that connects with people
• Ben Folds (musician) on staying in sync with your audience
• Jamie Drummond (ONE Campaign co-founder) on the beauty of purposeful compromise
• Enongo Lumumba-Kasongo (hip-hop scholar) on the intersection of activism and history
• Wendy Laister (Duran Duran manager) on harnessing the energy of live events
• Clyde Lawrence and Jordan Cohen (of the band Lawrence) on pressing your argument
• MAX (musician) on the power of collaboration
• Sam Hollander (songwriter) on aligning different perspectives
• Astro Teller (co-founder of Alphabet’s X division) on taking moonshots
PUBLISHERS WEEKLY
In this accessible and practical debut, Met, whose CV includes playing the bass in a multiplatinum band and cofounding a climate research and advocacy nonprofit, draws on his varied experiences to make the case that the "fan-building tactics" performers employ can be applied "to move people to action on climate or other important issues." The key, he argues, is to be seen as a "trusted messenger" by offering an authentic "insider's view." Met provides numerous examples to illustrate this point, from how his own band, AJR, produced "making of" documentaries that helped solidify its link to its fan base, to how Greta Thunberg and Andrew Yang were able to connect with far-reaching audiences about climate change and universal basic income by presenting earnest explainers on social media. While the strategies Met shares seem more like a marketing guide for influencers than anything else—a core piece of advice is to be "highly intentional about what shares and when, which allows to be transparent about their work without being dull and without ever crossing the line into oversharing"—it's nonetheless advice that those hoping to become front men for political causes can make valuable use of. Aspiring activists will want to check this out.
