Brand Be Nimble
How Big Brands Can Thrive by Innovating Like Start-Ups
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- 13,99 €
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- 13,99 €
Beschreibung des Verlags
This book unites the worlds of bootstrap start-ups and Fortune 500 brands to usher in a new era of brand innovation. Big brands must grow to survive, but that's an elusive goal. Start-up brands must be agile and lean to thrive and have many lessons to teach. This book will empower you to simplify the often-daunting specter of growing a brand so you can enjoy the thrill of innovation.
BRAND BE NIMBLE contains 12 principles that are used every day in 'garages' around the world - from tech start-ups to burgeoning beverage brands. These principles are combined with disciplined expertise from the big-brand world to create proven innovation techniques that let the big guys work lean and agile.
Forged among the top brands in the world, where $100,000,000 ideas are the cost of entry, and inspired by brilliant-but-bootstrapped start-ups where making it to next quarter can be a stretch goal, BRAND BE NIMBLE provides a road map to potent innovation that lets even the biggest brand act start-up nimble.