Business Marketing

Microsoft is leading computer technology corporation in the world and Microsoft has some opportunities in the market to preserve its position such as good reputation of the brand and huge assets in terms of financial, human and technology, however they have many strong rivals against their units. This paper aims to identify the problems and challenges which are faced by the Microsoft Corporation, and to describe the most appropriate strategy which responds the indicated challenges. Seminar paper aus dem Jahr 2009 im Fachbereich Wirtschaft - Unternehmensführung, Management, Organisation, Note: B, Syddansk Universitet.