Diane Foreman: In the Arena

An insider's guide to entrepreneurship that no business person should be without.

Being an entrepreneur – owning and running your own business – is a great career option for those wanting to take control of their professional lives.

It's a particularly great option for women; a credible and viable alternative to struggling up the (still male-dominated) corporate ladder. Hugely successful entrepreneur Diane Foreman also believes women have a unique role in — and duty to — inspire, mentor, sponsor and promote other women.

In this candid, engaging and inspiring book she describes her own entrepreneurial journey, from being a complete greenhorn to heading up one of New Zealand's most sucessful businesses, being a major exporter and an EY Entrepreneur of the Year.

It hasn't been easy and she's made plenty of mistakes. The secret, she says, is learning how not to repeat them. Full of tips, insider knowledge and how-tos, this is a book no business person can be without.