Globalisation

The term “globalization” describes the growing international network in many different fields of today’s life such as economy, politics, culture, environment, communication etc.

It was first mentioned in the article “The globalization of markets”2, published in the Harvard Business Review, written by Theodore Levitt (1925-2006) who, back in 1983, was an professor at the Harvard Business School:

“[…] Technology, by proletarianizing communication, transport, and travel drives the world toward a converging commonality. Well-managed companies have moved from emphasis on customizing items to offering globally standardized products that are advanced, functional, reliable, and low priced. They benefit from enormous economies of scale in production, distribution, marketing, and management.”3