Orchestrating Sustainable Innovation

A growing population, the narrowing gap between developed and developing nations, and rapid development in science and technology have brought about unparalleled transformation.  Today the game has changed for leaders in almost every industry and sector.  Old rules no longer apply, and today's executives must think in new ways if they're to keep their organizations economically viable.  Despite that, innovation remains a challenge for many leaders.  Why?  Because it requires new ways of thinking, moving beyond business as usual, and solving problems more creatively.    

For musicians and other artists, creativity is a given, yet very few people in business environments appreciate its value as a raw ingredient for innovation.  Successful innovators are the exception, and they have a lot in common with two types of musicians:  symphony orchestra conductors and jazz professionals.  Like conductors, they ensure harmony and balance while building on tried-and-true practices.  And like jazz musicians, they continually co-create, improvise, explore, and evolve.

Who are the 40+ "innovation virtuosos" featured in this book?
Best-selling authors, leading business consultants, and educators from highly regarded academic institutions such as Dartmouth, INSEAD, Schulich, Wharton, and YaleExecutives and practitioners at innovation-leading companies such as 3M, Alcoa, Amazon, GE, GlaxoSmithKline, Kimberly-Clark, Motorola, The Hershey Company, Toyota, Whirlpool, etc.Innovators from lesser-known organizations in the public, private, and not-for-profit sectors, including successful orchestra leaders, who prove that innovation can happen everywhere

Read this book cover to cover or select topics of interest.  Either way you'll see winning strategies from 6 success stories and you'll learn about the 36 key innovation drivers and enablers described in short "sound bite" chapters. 

See what some key innovation leaders say about Orchestrating Sustainable Innovation:

"In the past, invention often dominated as the necessary and sufficient condition for innovation.  Today, it's not that simple. Innovation that matters in the 21st Century is what drives real leaders everywhere in the world.  By helping readers easily understand and appreciate both the art and science of innovation, this invaluable reference book enables organizations and leaders to build and sustain cultures of innovation." - Nicholas Donofrio, IBM Fellow Emeritus and former EVP Innovation and Technology 

"This is a comprehensive, unique, and extremely valuable overview of the important components for successful, sustainable innovation.  The authors have captured insight and knowledge in small "sound bites" that are easily understood and remembered.  This book is a must-have for the shelves of educators as well as innovation leaders." - Robin Karol, Ph.D., Author; former CEO of the Product Development and Management Association (PDMA); former Director of Innovation Processes at DuPont; and Faculty at the University of Delaware

"Every CEO, every board member, every stakeholder will find Orchestrating Sustainable Innovation an imperative in their leadership toolbox." - James Amos, President and CEO of the National Center for Policy Analysis; Chairman of Procter & Gamble's Agile Pursuits (franchising board); former Chairman of Tasti D-lite/Planet Smoothie; and Chairman Emeritus/Former CEO of Mail Boxes Etc./The UPS Store