Principles of Pricing Principles of Pricing

Principles of Pricing

An Analytical Approach

    • 57,99 €
    • 57,99 €

Beschreibung des Verlags

Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment.

GENRE
Business und Finanzen
ERSCHIENEN
2012
5. März
SPRACHE
EN
Englisch
UMFANG
402
Seiten
VERLAG
Cambridge University Press
GRÖSSE
8,8
 MB