Running the Riders

In 2004, offensive lineman-turned-educator Jim Hopson was hopeful that the Saskatchewan Roughriders directors would hire him as the team’s first full-time president and CEO. He believed that the team, with its incredible fan base, could become a successful business that consistently posted strong annual profits while playing in and winning multiple Grey Cups. And it happened. After a decade under Hopson’s leadership (2005 to 2015), the Roughriders became the Canadian Football League’s strongest franchise, appearing in four Grey Cup games (winning twice) and selling more team merchandise than the other eight CFL franchises combined. They obliterated their debt and posted a record-setting profit of $10.4 million after winning a hometown Grey Cup in 2013, which has been described as the biggest moment in the 105-year-old team’s history. Hopson's book, written with assistance from sports writer Darrell Davis, describes the highs and lows that went along with the job and the path that Hopson took to the biggest office with the franchise known as “Canada’s Team.”