Sales Enablement A Complete Guide - 2021 Edition

Does your sales enablement team have a sales content/asset management tool and use it effectively?

How does customer acquisition and retention satisfaction levels compare with other areas?

Is your organization or team currently utilizing sales enablement tools?

What approach should be used to deliver the content so that the sales reps will absorb it?

What are the top challenges sales enablement and sales leaders face today?

What is your ideal customer profile, and how do customers prefer to be communicated with?

What type of content are other organizations producing for each side of the lead handoff?

Which teams or functions does sales enablement support at your organization?

Who are the competitors and how will your organization maintain a competitive advantage?

Why should defining your target buyer be part of your sales enablement strategy?


This Sales Enablement Guide is unlike books you're used to. If you're looking for a textbook, this might not be for you. This book and its included digital components is for you who understands the importance of asking great questions. This gives you the questions to uncover the Sales Enablement challenges you're facing and generate better solutions to solve those problems.


Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.



Unless you're talking a one-time, single-use project, there should be a process. That process needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'



This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Sales Enablement investments work better.



This Sales Enablement All-Inclusive Self-Assessment enables You to be that person.



INCLUDES all the tools you need to an in-depth Sales Enablement Self-Assessment. Featuring new and updated case-based questions, organized into seven core levels of Sales Enablement maturity, this Self-Assessment will help you identify areas in which Sales Enablement improvements can be made.



In using the questions you will be better able to:



Diagnose Sales Enablement projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices.



Implement evidence-based best practice strategies aligned with overall goals.



Integrate recent advances in Sales Enablement and process design strategies into practice according to best practice guidelines.



Using the Self-Assessment tool gives you the Sales Enablement Scorecard, enabling you to develop a clear picture of which Sales Enablement areas need attention.



Your purchase includes access to the Sales Enablement self-assessment digital components which gives you your dynamically prioritized projects-ready tool that enables you to define, show and lead your organization exactly with what's important.