SUMMARY - Meaningful: The Story of Ideas That Fly by Bernadette Jiwa

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.


*As you read this summary, you will discover how to change your customers' lives by offering them meaningful products.


*You will also discover : that a good company does not focus on its products, but is entirely user-oriented; how to get to know your customers and their aspirations; how to create a relationship through sincere and thorough attention; how to identify and respond to real needs; how to help your customers by making their lives easier and more beautiful.


*The Internet offers a multitude of opportunities to easily create value. The biggest mistake companies make is to try to design the best product at all costs, and then leave it to marketing to bring it to the forefront. The customer, instead of being the center of attention, is only considered at the end of the process. It is much more difficult in these conditions to attract customers and to propose a perfectly adapted offer! In order to win over the user, start by studying his or her needs by taking a real interest in him or her. You will then find the real raison d'être of any company: to respond to the customer's problems and improve their living conditions.


*Buy now the summary of this book for the modest price of a cup of coffee!