The Art of Non-Conformity

PUBLISHERS WEEKLY 20 SEPT 2010

The underlying message of Guillebeau's book, based on his popular blog, is that "You don't have to live your life the way other people expect you to." Those who are open-minded, ready to challenge the status-quo, hard-working, and personally responsible can lead lives of rare authenticity through radical goal-setting, the author counsels, rewriting motivational standards in edgier prose: "The pathway to world domination, or whatever it is you want to do, begins with clearly understanding what you want to get out of life." Although directed at readers of all ages, his message is likely to appeal most to those without dependents. Although he believes that "competence is your security," many readers may feel a need for more of a safety net than that, such as a retirement plan. The ideas presented here are interesting, the advice grounded in logic and common sense, and, ironically, the outlook based in the same outside-the-box thinking that corporations are coming to adopt. The author challenges the status quo on college degrees, spending and saving, employment, collecting, and other issues, and coaches for success with a likeable, energetic voice. Peppered throughout with stories from his own life, Guillebeau's intriguing guide will motivate readers to listen to their impulses and realize their goals.