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Beschreibung des Verlags

INTRODUCTION Marketing and business practices have been facing changes as a result of challenges resulting from globalization, technological advances and deregulation. These have many implications for the attainment of optimum marketing management in Nigeria. As put by Mushengyezi (2003), the current discourse on globalization and technological advancement has many far reaching implications for many African countries' socio-economic and political development.

GENRE
Sachbücher
ERSCHIENEN
2010
31. Dezember
SPRACHE
EN
Englisch
UMFANG
9
Seiten
VERLAG
Canadian Academy of Oriental and Occidental Culture
GRÖSSE
264.6
 kB

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