Value Proposition A Complete Guide - 2021 Edition

Does your organization have or know its unique customer value proposition?

Have you reviewed your online value proposition for different online platforms?

How could you provide different ways of creating the core value proposition?

How do you determine whether your value proposition is appealing to the customer?

How does your value proposition be best communicated to the target group?

How well does the group deliver on its value proposition to its customers?

Is a commitment to innovation part of a strong employer value proposition?

Is your value proposition evident in all of your marketing communications?

What exactly is modern ORM, how did it evolve and what is its value proposition?

What is its promise to customers, its attributes and its value proposition?


This Value Proposition Guide is unlike books you're used to. If you're looking for a textbook, this might not be for you. This book and its included digital components is for you who understands the importance of asking great questions. This gives you the questions to uncover the Value Proposition challenges you're facing and generate better solutions to solve those problems.


Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.



Unless you're talking a one-time, single-use project, there should be a process. That process needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'



This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Value Proposition investments work better.



This Value Proposition All-Inclusive Self-Assessment enables You to be that person.



INCLUDES all the tools you need to an in-depth Value Proposition Self-Assessment. Featuring new and updated case-based questions, organized into seven core levels of Value Proposition maturity, this Self-Assessment will help you identify areas in which Value Proposition improvements can be made.



In using the questions you will be better able to:



Diagnose Value Proposition projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices.



Implement evidence-based best practice strategies aligned with overall goals.



Integrate recent advances in Value Proposition and process design strategies into practice according to best practice guidelines.



Using the Self-Assessment tool gives you the Value Proposition Scorecard, enabling you to develop a clear picture of which Value Proposition areas need attention.



Your purchase includes access to the Value Proposition self-assessment digital components which gives you your dynamically prioritized projects-ready tool that enables you to define, show and lead your organization exactly with what's important.