Who Is Doing Who the Favour‪?‬

Who is doing who the favour is written by James Bacon, an expert sales trainer and sales practitioner that consults to leading organisations worldwide. James has been training and coaching the sales teams for the world's largest internet company for over five years and over this time has delivered training for them in 19 countries!  He also specialises in professional services, helping partners in legal, accounting, engineering and consulting firms to win work in a competitive market.


The book is a series of short, punchy anecdotes that highlight the key sales principles needed to succeed in today's market. It is fun to read and extremely practical, with the techniques easy to implement into one's day-to-day sales activities.


A great read for even the most experienced sales professional.