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Beschreibung des Verlags
How people succeed – and how you can, too.
***Sunday Times no. 1 bestseller***
Alastair Campbell knows all about winning. As Tony Blair’s chief spokesman and strategist he helped guide the Labour Party to victory in three successive general elections, and he’s fascinated by what it takes to win.
How do sports stars excel, entrepreneurs thrive, or individuals achieve their ambition? Is their ability to win innate? Or is the winning mindset something we can all develop? Drawing on the wisdom of an astonishing array of talented people – from elite athletes to top managers, from rulers of countries to rulers of global business empires – Alastair Campbell uses his forensic skills, as well as his own experience of politics and sport, to get to the heart of success. He examines how winners tick. He considers how they build great teams. He analyses how they deal with unexpected setbacks and new challenges. He judges what the very different worlds of politics, business and sport can learn from one another. And he sets out a blueprint for winning that we can all follow.
Campbell (The Blair Years), former Downing Street press secretary under Tony Blair, examines many aspects of winning in this enlightening book. He looks to successful figures from a variety of fields, including both politics and sports, deriving lessons from the strategies that winners employed to achieve their goals. Dividing the book into four parts, Campbell starts with a section dedicated to what he calls "the Holy Trinity" of success strategy, leadership, and teamwork and highlights those who excel in these areas. In the second section, he explores what makes for a winning mind-set, focusing mostly on top athletes. The third section concerns what Campbell identifies as the three key ingredients in getting ahead: bold thinking, innovation, and a reliance on facts rather than prejudices. He concludes with a look at the importance of resilience and the process of overcoming setbacks. Throughout, he profiles people who have achieved greatness using one or more of the concepts he describes, including Angela Merkel, Anna Wintour, Floyd Mayweather, and Queen Elizabeth II. Campbell's informative and entertaining book offers a treasure trove of insights that are sure to increase the reader's odds of achieving success.