Innovation Casino: Grow Digital Revenue with an Ecosystem Innovation Fund (Unabridged‪)‬

Are you ready to outperform the competition in the digital economy - but are dissatisfied with how internal initiatives never get you far enough, fast enough?

Innovation Casino is a new playbook on how executives at large firms can grow digital revenue in the 2020s. Challenged with COVID-19 at the outset, the 2020s are also poised for higher taxes and higher borrowing costs. In this new decade, large corporates will need to change course from betting on big acquisitions (a strategy used by “players” in the innovation casino) to growing organically by creating new reasons for customers to pay a premium and stay loyal.

The “innovation casino” is a metaphor for the odds of delivering financial returns from innovation. To beat the odds, large firms must transform their core products into digital ecosystems - much like the App Store on the Apple iPhone. Digital ecosystems give large firms the opportunity to participate in thousands of bets on digital innovation produced by outside startups - rather than trying to innovate by themselves. By focusing on their core platforms and incentivizing startups to build everything else, large firms can play to their natural strengths as the “house” in the innovation casino.

Through the research-based strategies in Innovation Casino, you will learn how to combine open innovation with seed funding - motivating startups to develop products and services that attract customers to your platform.

Innovation Casino takes an odds-based view of strategy, basing its provocative recommendations on years of primary and secondary research by the author. Referencing more than 21 graphs and data tables in the accompanying PDF, this audiobook provides critical information for your digital ecosystem strategy. Giving this audiobook to your corporate strategy, finance, and product teams would be a smart bet on your company’s future in the platform economy.