The Elements of Rhetoric: How to Write and Speak Clearly and Persuasively: A Guide for Students, Teachers, Politicians & Preachers (Unabridged‪)‬

The Elements of Rhetoric offers a concise, comprehensive course in the rules for making your point stick. With copious examples from such masters of language as Cicero, Augustine, Shakespeare, Erasmus, Lincoln, Dickens, Newman, Chesterton, and Lewis, you will discover the 26 rules of persuasion and learn to apply them. 

Among the Elements you’ll find:

The three modes of persuasion
How to structure an academic essay
How to spot and avoid logical fallacies
How to compose with literary figures
Practical tips for improving speed in composition
A study guide with exercises


This is the essential guide to persuasive writing and speaking, in the tradition of Strunk and White’s The Elements of Style.