The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (Unabridged‪)‬

    • 4.6 • 18 Ratings
    • $21.99

    • $21.99

Publisher Description

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Business & Personal Finance
Eric Ries
hr min
13 September
Random House Audio

Customer Reviews

Jesse Emia ,

Amazing Business Book

I have listen to over 50 Audio books now and This has topped the lot in regards to development of a business. culture needs and understanding how to be rid of waste in the management of your people with both start ups and established businesses.

I can't sing these praises enough but I will be using this book as a requirement for all my new employees to read as a pre-requite. Amazing you wont be disappointed

Mickey Beee ,

Sound advice

This book has a lot of logical advice about increasing your chances for a successful startup, however to be truly successful you need to scale these ideas and it’s unfortunate this book didn’t go to this next level.

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