• $18.99

Publisher Description

The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself

Streetwear occupies that rarefied space where genuine "cool" coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It’s the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the “heritage brands.” The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all.

The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture.

In This Is Not a T-Shirt, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds—with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand’s explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby’s commitment to his creative vision and to building a real community.

GENRE
Biographies & Memoirs
NARRATOR
BH
Bobby Hundreds
LENGTH
08:49
hr min
RELEASED
2019
25 June
PUBLISHER
Macmillan Audio
LANGUAGE
EN
English
SIZE
275.4
MB

Customer Reviews

T-BHAK ,

delivered far more than expected

Bobby kept it honest and did not sugarcoat anything.

DO NOT BUY if you aren’t open minded and willing to accept certain truths.

If you’re able to, get the audiobook!! Great storyteller, he’ll keep you engaged and interested.

(Bobby, I need another book soon)
thanks in advance.

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