What Should We Do?: How to Win Clients, Double Profit & Grow Your Home Service Sales (Unabridged‪)‬

Feeling stuck in a low-revenue and frustrated customer cycle? Break free from conflict and learn how to make everyone walk away happy.

Unsure how to differentiate yourself in a busy market without slashing profits? Worried weak sales skills will doom your small business efforts? Need to generate higher ticket averages and fewer callbacks?

Joe Crisara was once a struggling home service contractor. He’s now a worldwide educator, entrepreneur, and author who is inspiring everyone from startup managers to Fortune 1000 companies with his unique process. And now he’s ready to reveal his trusted playbook to help you double your income while staying confident in your ethics.


What Should We Do? is a down-to-earth primer on persuasion, selling, presentation, and closing. Full of boots-on-the-ground anecdotes and eye-opening insights, it offers a principle-centered system that helps everybody come out on top. And by following Uncle Joe’s passionate coaching, you’ll soon be seeing successes beyond your wildest imagination.

You’ll discover:

An honest, step-by-step sales approach that ensures small businesses thrive
How operating with integrity can lead to growing profits and increased value
Easy-to-digest summaries that help keep your company on an upward trajectory
Sample dialogues between contractors and clients so you can go into every situation with confidence
The key question you need to be asking, tons of downloadable bonus tools, and much, much more!


What Should We Do? is the definitive field guide for anyone managing a blue-collar business. If you like actionable advice, authentic examples, and conversational guidance, then you’ll love Joe Crisara’s must-have manual.

Buy What Should We Do? to map out your next steps today!