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Publisher Description

Even as loyalty programs are launched left and right, many are being scuttled. How can that be? These days, everyone knows that an old customer retained is worth more than a new customer won. What is so hard about making a simple loyalty program work? Quite a lot, Joseph C. Nunes and Xavier Dreze say in this complete article from the April 2006 The Harvard Business Review.
- From the April 2006 issue of Harvard Business Review

GENRE
Audiobooks
NARRATOR
U
Uncredited
LENGTH
00:33
hr min
RELEASED
2006
10 April
PUBLISHER
Harvard Business School Publishing
PRESENTED BY
Audible.com
LANGUAGE
EN
English
SIZE
16.8
MB

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