Strategic Marketing Management, 9th Edition
2018
Mastering the Case Interview: The MBA Guide to Consulting, Marketing, and Management Case Analysis, 9th Edition
2017
The Business Model: How to Develop New Products, Create Market Value and Make the Competition Irrelevant
2017
The Marketing Plan Handbook, 6th Edition
2020
Strategic Brand Management, 4th Edition
2025
Strategic Marketing Management: The Framework
2019