Category Pirates

The 22 Laws of Category Design

The Big Brand Lie

The B2B Tech Marketer's Guide To Category Design

The Art Of Critical Reading [Part 1 & 2]

Category Superpower

The "No-Sell" Sell

Snow Leopard: How Legendary Writers Create a Category of One (Unabridged)

The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different (Unabridged)

Become Known for a Niche You Own: Why Legendary Writers Use Languaging to Design New & Different Categories (Unabridged)

A Marketer's Guide to Category Design: How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy (Unabridged)

The Category Design Toolkit: Beyond Marketing: 15 Frameworks for Creating & Dominating Your Niche (Unabridged)

How to Create a Category as a Small “e” Entrepreneur: Seven Legendary Ways to Niche Down (Unabridged)