The 22 Immutable Laws of Marketing
2014
Positioning : The Battle For Your Mind
2023
The 22 Immutable Laws of Marketing (Abridged)
2005
Marketing Warfare: How to Use Military Principles
1986
Differentiate or Die: Survival in Our Era of Killer Competition
2001
In search of the Obvious : The Antidote for Today's Marketing Mess
2009