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1988
Insight Selling Insight Selling
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Major Account Sales Strategy (PB) Major Account Sales Strategy (PB)
1989
The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
1996
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2020
Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value
1999
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2014
The Psychology of Negotiating The Psychology of Negotiating
1983
A venda desafiadora: Assumindo o controle da conversa com o cliente (Abridged) A venda desafiadora: Assumindo o controle da conversa com o cliente (Abridged)
2025