Advertising Campaign Planning
Developing an Advertising-Based Marketing Plan
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- $10.99
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- $10.99
Publisher Description
This book is designed for student ad agencies and college campaign "teams" for the AAF/NSAC College World Series of Advertising. Before going into teaching, Jim Avery was a Management Supervisor at Wells Rich Greene - the basis of the book is a powerful interlocking marketing plan, based on the Wells Rich Greene system.
GENRE
Business & Personal Finance
RELEASED
2013
1 September
LANGUAGE
EN
English
LENGTH
318
Pages
PUBLISHER
The Copy Workshop
SELLER
Bruce Bendinger Creative Comm., Inc.
SIZE
11.7
MB