Avid Life (B) Avid Life (B)

Avid Life (B‪)‬

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    • $1.99
    • $1.99

Publisher Description

In 2010, GMP Capital (GMP) found itself the only investment bank willing to raise capital for Avid Life Media, the parent company of the controversial Ashley Madison online community for married people seeking to commit adultery. Since its inception in 1995, GMP had made a name for itself as a bold deal maker and not afraid to complete “bet-the-firm” transactions. With large profit potential, morality wasn’t always an issue when sex-based business plans were being promoted. Yet after facing negative publicity, GMP subsequently withdrew from the deal. How did GMP end up on the wrong side of a line other firms refused to cross?

GENRE
Business & Personal Finance
RELEASED
2012
30 January
LANGUAGE
EN
English
LENGTH
4
Pages
PUBLISHER
Richard Ivey School of Business Foundation
SELLER
Ivey Business School Foundation
SIZE
278.7
KB

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