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Publisher Description

Full of spleen, this will be a hilarious, invigorating and informative journey through the world of Bad Science.

When Dr Ben Goldacre saw someone on daytime TV dipping her feet in an 'Aqua Detox' footbath, releasing her toxins into the water, turning it brown, he thought he'd try the same at home. 'Like some kind of Johnny Ball c*m Witchfinder General', using his girlfriend's Barbie doll, he gently passed an electrical current through the warm salt water. It turned brown. In his words: 'before my very eyes, the world's first Detox Barbie was sat, with her feet in a pool of brown sludge, purged of a weekend's immorality.'

Dr Ben Goldacre is the author of the Bad Science column in the Guardian. This book will be about all the 'bad science' we are constantly bombarded with in the media and in advertising. At a time when science is used to prove everything and nothing, everyone has their own 'bad science' moments – from the useless pie-chart on the back of cereal packets to the use of the word 'visibly' in cosmetics ads. This book will help people to quantify their instincts – that a lot of the so-called 'science' which appears in the media and in advertising is just wrong or misleading. It will be satirical and amusing – exposing the ridiculous – but it will also provide the reader with the facts they need.

Full of spleen, this will be a hilarious, invigorating and informative journey through the world of Bad Science.

GENRE
Science & Nature
RELEASED
2008
7 December
LANGUAGE
EN
English
LENGTH
352
Pages
PUBLISHER
Fourth Estate
SELLER
HarperCollins Australia Pty Limited
SIZE
1.7
MB

Customer Reviews

cjthornby ,

Should be compulsory reading

Ben Goldacre does all of us a great service by writing a book that is entertaining, informative, and extremely important. Each of us encounters scientific information every day, and we're often not sure what to make of it. Goldacre provides critiques and guidelines that help. He also makes a compelling case for radically improving science communication and journalism. Next time you read something about a medical risk, or a scientific breakthrough, or the results of a trial, use Goldacre's suggestions as a way of evaluating the claims.

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