Becoming a Corporate Communicator

In the rapidly changing world of modern marketing forget the old concepts. With new competition there is no time to waste for a business executive, a marketing or corporate communications professional. While people are learning digital and social media yet forgetting corporate communication basics. This is a handy tool box of step-by-step process templates and strategic business tools essential for your trade. How to build your personal brand with the necessary skills as a corporate communicator?
Understand the basics like hard skills of business writing, press releases then you can call the shots.Understanding reputation which is the single most important asset of an organizationAlso pick up soft skills like inter personal skillsIt is full of templates, tools like communication policy, budgeting, press release writing and development
You will learn skills crucial for a corporate communications career, like

PART I HARD SKILLS
Business Writing and CommunicationsMedia Relations and Public RelationsInvestor RelationsMarketing Communications and BrandingInternal Communications / Employee CommunicationsCrisis Communication / Issues ManagementBusiness / Marketing StrategyCommunications Strategy / PlanCorporate Identity Image and Reputation
PART II SOFT SKILLS
Inter Personal SkillsLearning other crucial Soft Skills
About author

Ashim Ganguly is the founder of PIAG BIZ SOLS LLP.He is a qualified management professional, with over 32 years of multi-disciplinary experience, with proven track record to leverage vast domain knowledge and in-depth functional expertise to oversee and advise on entire spectrum of marketing communication- marcom, corporate communications strategic marketing and branding, while operating in a challenging & complex work environment in large MNC and Indian business houses. He worked on major global and Indian brands successfully launched brands like Fiskars, Jansatta, Swastik Household products, Indian Oil Servo, Nivea, Fa deo, ACC Cement, Asahi Float glass, Tata Shudh Cement, Rio Tinto, ACC Refractories, Bridgestone, Peugeot, Skytanking, Mabagas, Oiltanking and IOT EPC You may contact the author by writing to piagbizsolsllp@gmail.com.