Book Marketing Insights: The Blue Pill and the Red Pill

So, you have written a book, hoping that as soon as you published, people would be knocking each other over to buy a copy of your book...

Each day you log into your sales statistics to check your progress, and each day you are shocked and saddened to see your book sales barely crawling forward.

What makes it even more irritating is when you see books that seem poorly written and badly reviewed flying off the shelves.

What is it about the people who are buying those books? Do they just prefer badly written books in their libraries?

No, that cannot be the explanation...

So what is it about your book that consumers seem to be rejecting? Is your book just not as good as you imagined it would be? Have you written a stinker that no one wants to buy? Have you just wasted the last six months or one year writing a book that no one wants to read?

The frustration is almost enough to make you want to quit your book and walk away from writing books once and for all.

But don't give up on yourself too soon...

Let me give you a hint. If no one has read your book yet, your book isn't the problem. People don't hate books they haven't yet read.

The reason why your book is not selling briskly actually has more to do with JUST THREE THINGS: Your book cover, your book title, and your book description.

The book cover and book title are the lesser of the three factors that you should be looking at to determine why your book is not yet selling.

Poor book sales typically comes down to JUST ONE THING: your book description...

If you have a poorly written book description, very few people will be motivated to actually buy your book.

It doesn't matter how good or how bad your book is written. Book sales are driven by just one thing -- your ability to tell people why they should want to read your book.

There are a few key concepts that you need to understand about book descriptions and book marketing in order to get people to reach over and click the BUY button. If any of those things are missing, then your book will continue to be doomed to lackluster sales -- no matter how awesome or how horrible your book is.

Hopefully your book is awesome, because I would hate to think that you as the book author are mistreating your readers. But that is another story altogether.

And if your book is awesome, or at least good, then you owe it to the world to make your book attractive enough for people to want to buy it.

Let me lay down for you the key concepts you need to understand to get your book sales moving forward. Click the BUY button, and begin your journey anew, with a greater understanding of what you should be doing to make sure that your books sell at a level they should be selling.