Branding Shmanding

I donít claim to be a branding expert.

I donít build brands for a living and I havenít spent years learning about logo design and color psychology. However, I do know a great deal about business development.

From my experiences with various growing companies, Iíve discovered that many small business owners struggle to grasp the full value of branding. They hear about the concept and assume they need a name and logo for their business ñ but they donít see what branding is truly about.

Even if you know what a brand is, you may not know how to separate your personal brand from your business identity, or what the difference is between the two.

Branding Shmanding offers a way to demystify branding once and for all, so you can leverage the true benefits of the brand for your future.