CEO Guide to Doing Business In China

Table of Contents



1: Why China?

2: Researching The Market Where To Begin

3: There Are Significant Divides In China’s Regional Economies.

4: Choose The Right Location

5: Wider Opportunities In Greater China

6: Establishing A Presence

7: Find Customer Or Partner

8: Due Diligence

9: Employing Staff

10: Language

11: Marketing

12: Branding

13: Day-To-Day Communications

14: Market Access

15: Business Issues And Considerations

16: Intellectual Property Rights (IPR)

17: Certification And Standards

18: Currency Exchange And Transfer Of Funds

19: Management. Control And Quality

Assurance

20: Overseas Business Risk – China

21: Bribery And Corruption

22: Scams: How To Avoid Them

23: Relationship Building And Deal Making

24: The Role Of The State

25: Making Conversation

26: Entertainment

27: Gifts

28: Meetings

29: Presentations

30: Deal Making

31: Negotiating Techniques

32: Counter play

33: Contracts

34: Return Visits

35: The Concept Of Hosting