Citibank Argentina

9A99A031

    • $3.99
    • $3.99

Publisher Description

Citibank Argentina faces a number of questions on how to develop its future strategy in its credit card business. Citibank is the most successful foreign bank in Argentina and is number one in the country's credit card business. To defend its position as leader, Citibank has to maintain its role as driver of the business, since aggressive competition from American Express and others can be expected. However, intensifying competition involves increasing pressure on margins, and the need to tap new (and less secure) market segments to achieve the growth target.

GENRE
Business & Personal Finance
RELEASED
2000
16 February
LANGUAGE
EN
English
LENGTH
24
Pages
PUBLISHER
Richard Ivey School of Business Foundation
SELLER
Ivey Business School Foundation
SIZE
2.7
MB

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