Competitive Strategy and Performance in Mexico, Peru, And the United States‪.‬

Introduction The competitive strategy-performance relationship has been a prevalent research topic over the past three decades. During this time, however, most published work considered firms and industries in the United States and other developed nations. In contrast, emerging economies have received considerably less attention, although current efforts have begun to address this problem. This paper adds to our knowledge of competitive strategies in emerging nations by comparing and contrasting the nature of the strategy-performance link in Mexico, Peru, and the United States. Specifically, this paper examines the extent to which differences in the strategy-performance relationship exist among the three nations, with additional consideration given to the influence of management level on strategy perceptions.