Computational Business Analytics

This book presents tools and techniques for descriptive, predictive, and prescriptive analytics applicable across multiple domains. The author first covers core descriptive and inferential statistics for analytics and then enhances numerical statistical techniques with symbolic artificial intelligence and machine learning techniques for richer predictive and prescriptive analytics. Through many examples and challenging case studies from a variety of fields, practitioners easily see the connections to their own problems and can then formulate their own solution strategies.