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Publisher Description

These are exciting times for business marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. This book calls on marketers to make a choice: embrace the ongoing changes as opportunities for reshaping relationships with consumers, or cling to the past at the risk of becoming irrelevant.

GENRE
Business & Personal Finance
RELEASED
2010
3 June
LANGUAGE
EN
English
LENGTH
350
Pages
PUBLISHER
OUP Oxford
SELLER
The Chancellor, Masters and Scholars of the University of Oxford trading as Oxford University Press
SIZE
10.4
MB

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